Fifteen coaching schools — and the question of which one you need right now
How a top executive grows themselves and their business. Coaching, psychology and NLP brought together on one map: three parts, twenty-four chapters and a navigator appendix that answers a practitioner’s main question — the right method for the task, not a method in general.
Galina Malysheva and Sergey Parshakov · 2026
The full text is open, with no registration. The form is only needed for the files.
A map, not a list of techniques
There are plenty of books about individual coaching methods. A practitioner’s problem is different: there are fifteen methods, and a specific task of a specific person has to be solved. The book gives coordinates for choosing a method instead of trying them one after another.
E-A-X: search, adaptation, doing
Which mode a person is in right now determines which tool will work at all. The same three modes as in the QAC model, only at the scale of one person.
D1–D6: a map of where it hurts
Six areas where a top executive gets stuck. Diagnostics starts with the facet, not with the coach’s favorite method.
One map instead of fifteen faiths
GROW, Solution-Focused, CBT, ACT, Motivational Interviewing, emotional intelligence, positive psychology, somatic, ontological, narrative, Gestalt, Appreciative Inquiry, systemic, vertical development, NLP — each has its own place and its own limits.
Measurability instead of arguments
A session meta-protocol, three indicators and an honest chapter on the evidence: where there is science, where there is practice and where to be careful. Plus worked transformation cases.
Twenty-four chapters in three parts
Part I. Why it matters and how it works
- Why a top executive needs a coach — and why this isn’t “snake oil”
- Three modes: search, adaptation, doing (E-A-X)
- Six facets: a map of where it hurts (D1–D6)
- Fifteen schools, one map
Part II. The tools: method by method
- GROW: from goal to plan
- Solution-Focused: what works when it works
- CBT coaching: thought as a lever
- ACT: moving toward your values alongside fear
- Motivational Interviewing: your own reason to change
- Emotional intelligence: emotion as data
- Positive psychology: building on strengths
- Somatic coaching: the body knows first
- Ontological coaching: who is acting
- Narrative coaching: rewriting the story you tell about yourself
- Gestalt coaching: freedom begins with awareness
- Appreciative Inquiry: growing from the best
- Systemic coaching: seeing the invisible system
- Vertical development: not what you know but how you think
- NLP: a toolkit, not a worldview
Part III. System and trust
- The session as a system: the meta-protocol
- Measurability: three numbers instead of arguments
- An honest look at the evidence: where there’s science, where there’s practice, where to tread carefully
- Transformation cases
- Conclusion: assemble your own map
Plus three appendices: the navigator map “the right tool for the task,” the evidence at a glance and an index of methods. Twenty-seven illustrations.
Quantum Coaching grew out of the QAC model
The Quantum Coaching method is Galina Malysheva’s own development based on Sergey Parshakov’s QAC model, with his consent. The same three modes and the same logic of domains, only carried over from the scale of an organization to the scale of a person.
A separate chapter takes an honest look at NLP: we take the tools, not the worldview — and say plainly where the evidence base ends. The book doesn’t sell a faith; it gives you a map.
Galina Malysheva · Sergey Parshakov
The Quantum Coaching method (QC)
Based on the QAC model · RCIS No. 1219-167-662 · December 20, 2025
Download the book
You can read without any forms — the full text is open right here. The files (in Russian) are available via a short form.
You are free to read the book and share it with colleagues. The rights to the text and the method belong to the authors.
Done — the files are below
Thank you. The links are open; download in any format:
The book gives you the map — the work happens in sessions with the authors
If the map shows where you are stuck, the next step is to work through it one-on-one. The method has two coaches; you choose by the facet where it hurts. The first 30-minute diagnostic is free.
Galina Malysheva
Author of the Quantum Coaching method. Beliefs and identity, emotions and energy, the team. A session — ₽6,000 per hour (sessions in Russian).
Sergey Parshakov
Author of the QAC model on which the method is built. Power and self-management, skills, processes, innovation and AI. A session — €100 per hour, paid in rubles at the Bank of Russia rate on the day of payment.